Faculty of ManagementComenius University Bratislava
Main menu
Faculty of Management CU > Offices > Departments > DEPARTMENT OF STRATEGY AND ENTREPRENEURSHIP >

Diana Gašparík

Mgr. Diana Gašparík, PhD.

Mgr. Diana Gašparík, PhD.

Mgr. Diana Gašparík, PhD., is an Assistant Professor at the Faculty of Management, Comenius University Bratislava. Her research focuses on digital transformation and its impact on small and medium-sized enterprises (SMEs), as well as intergenerational entrepreneurship.

Teaching Activities

At the Faculty of Management, she teaches courses related to entrepreneurship and business development:

  • Management of Start-ups and Small Firms
  • Developing Entrepreneurial Skills in Intergenerational Teams
  • Entrepreneurship, Introduction to Entrepreneurship
  • Entrepreneurial Skills Development
  • Strategy and Financing of New Ventures
  • New Trends and Special Topics in Entrepreneurship

Research Interests

  • Digital Transformation
  • Small and Medium-sized Enterprises (SMEs)
  • Family Business
  • Intergenerational Entrepreneurship
  • Business Succession
  • Entrepreneurial Burnout

Publications

  1. MIKUŠ, Juraj, FÚSKOVÁ, Jana, and GAŠPARÍK, Diana. (2025). Rané vzdelávanie a starostlivosť v kontexte rodín ohrozených chudobou: strategické iniciatívy, priority a bariéry v oblasti raného vzdelávania a starostlivosti a výsledky kvalitatívnej a kvantitatívnej analýzy programu Učenie pre život [Early Childhood Education and Care in the Context of Families at Risk of Poverty: Strategic Initiatives, Priorities and Barriers in Early Childhood Education and Care, and Results of the Qualitative and Quantitative Analysis of the Learning for Life Programme]. 1st ed. Bratislava: Comenius University Bratislava. 94 pp. ISBN 978-80-223-6078-4. Available at: https://stella.uniba.sk/texty/FM_MFG_rodiny_ohrozene_chudobou-vzdelavanie_starostlivost.pdf
  2. Pilková, A., Holienka, M., & Suchánková, D. (2023). Manažovanie medzigeneračných výziev v dobe digitalizácie: Pragmatický prístup [Managing Intergenerational Challenges in the Age of Digitalisation: A Pragmatic Approach]. 1st ed., 186 pp. Bratislava: Faculty of Management, Comenius University Bratislava. ISBN 978-80-223-5746-3. Available at: https://digicrossgen.fmuk.eu/wp-content/uploads/2025/01/DIGICROSSGEN_APVV_monografia_Pilkova_Holienka_Suchankova-1.pdf
  3. Suchánková, D., & Holienka, M. (2023). Dreamteam or bad blood: What competencies and support are needed to build efficient intergenerational teams? In 19th International Bata Conference for PhD Students and Young Researchers (DOKBAT 2023) (pp. 396–414). Zlín: Tomas Bata University in Zlín. DOI: https://doi.org/10.7441/dokbat.2023.30
  4. Suchánková, D., Holienka, M., & Pšenák, P. (2023). Walking in parents’ shoes? Factors behind students’ succession intentions in family firms. European Journal of Family Business, 13(2), 149–161. DOI: https://doi.org/10.24310/ejfb.13.2.2023.16550
  5. Holienka, M., Suchánková, D., & Pšenák, P. (2022). Who feels no fear? Exploring the drivers of entrepreneurial fear of failure among non-entrepreneurs in Slovakia. Central European Business Review, 11(2), 41–60. DOI: https://doi.org/10.18267/j.cebr.287

Research and International Projects

Erasmus+ CHANCE – Midlife Career Chance (Change) – Life Long Learning (Project No. 2024-1-SK01-KA220-ADU-000249488)

She is involved in the international Erasmus+ CHANCE project, which focuses on developing entrepreneurial skills and supporting career transitions among individuals aged 50 and over. As an expert in entrepreneurship, she contributes to the development of educational content and learning materials for a Massive Open Online Course (MOOC) designed to support the target group in starting and developing their own businesses.

APVV-19-0581 – Intergenerational Entrepreneurship in Slovakia in the Age of Digitalisation: A Pragmatic Approach

She participated in the research project APVV-19-0581, which examined the impact of digitalisation on intergenerational entrepreneurship in Slovakia. As part of the research team, she co-authored a scientific monograph and published several scientific and professional articles in national and international journals.

Academic and Professional Profiles