Mehak Shehzadi
Mgr. Mehak Shehzadi holds an MBA from the University of Punjab, Pakistan, and a Master's in Digital Marketing from the University of Chester, UK. She is a full-time PhD student at the Department of Management, Faculty of Management, Comenius University Bratislava, where she is involved in teaching the courses Management I and Management II. Her research focuses on the impact of AI-based personalization on consumer decision-making, with particular attention to AI-driven recommendations and purchase decisions on European e-commerce platforms.
Contact:
phone: +421 2 9021 2146
door no.: P-121 (annex building)
e-mail: shehzadi1uniba.sk