Jaroslav Vojtechovský
Ing. Jaroslav Vojtechovský, PhD. graduated from the Faculty of Economic Informatics at the University of Economics in Bratislava and subsequently spent ten years in industry, working in positions such as Business Analyst, Project Manager, and Marketing Consultant. After discovering his passion for teaching and developing young talent, he joined the Department of Information Management and Business Systems at the Faculty of Management, Comenius University Bratislava in 2008 as a lecturer. There, he began sharing his practical experience in the fields of online marketing and management.
He founded the Digital Marketing Club, which enables students to gain practical marketing and management experience alongside their studies. He also established the Digital University and the Positive Leadership Academy. In recent years, he has expanded both his teaching and research activities to include the areas of neuromanagement and mindfulness.
Teaching courses: Digital Marketing, E-commerce, E-Business & E-Marketing, Relaxation Techniques for Managers
Research Interests: Online Marketing, Consumer Behaviour, Neuromanagement
Research Topics for Student Theses
- Digital Marketing Strategy
- Brand Building
- Social Media Marketing
- SEM, SEO, and PPC
- Neuromarketing and Neuromanagement
- Mindfulness in the Role of a Manager