Eva Poráziková

Mgr. Eva Poráziková, PhD., after completing her master's studies in applied mathematics at the Faculty of Mathematics, Physics, and Informatics at Comenius University in Bratislava in 2011, she primarily focused on analytical positions and the field of online marketing. Throughout her professional career, she worked for leading Slovak companies, including Pixel Federation, where she held the position of Marketing & Data Analyst.

Since 2015, she has specialized in marketing consultancy for small and medium-sized enterprises, focusing on digital marketing and e-commerce. At the same time, she has been involved in teaching through professional training sessions and workshops. Her academic interest in e-business led her to further expand her education, and in 2019, she successfully completed her doctoral studies at the Faculty of Management at Comenius University in Bratislava, earning a PhD degree.

In her scientific research, she primarily focuses on online marketing and e-commerce in the context of small and medium-sized enterprises. The results of her research have been published in professional and scientific journals. Since 2024, she has been working as a lecturer at the Faculty of Management, where she integrates theoretical knowledge with practical experience in digital marketing and data analytics to provide students with applicable and up-to-date skills. She also supervises bachelor’s and master’s theses focusing on online marketing, e-commerce, and related fields.