Guest IBM lecture: Employer Branding

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As part of FMCU's cooperation with practice, we invite you to a guest lecture by IBM on the topic: "Employer Branding".

The guest lecture will take place on April 18, 2023, from 1:20 PM to 2:40 PM in room no. 3. The speaker will be Matúš Mazán, who works at IBM as an Employer Branding Specialist. The lecture will take place within the course International Marketing, but all students and teachers interested in this topic can participate. The lecture will be in English.

More information:
prof. Mgr. Dagmar Cagáňová, PhD. (teacher of the course International Marketing; Department of Marketing FMCU; dagmar.caganovafm.uniba.sk)  
doc. PhDr. Lukáš Copuš, PhD. (IBM University Ambassador for FMUK; Department of Management FMCU; lukas.copusfm.uniba.sk)

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