Ing. Martina Chrančoková, PhD.
Ing. Martina Chrančoková, PhD., has been working at the Faculty of Management of Comenius University Bratislava since 2022. Her research focuses primarily on migration, international student mobility, brain drain and brain circulation, social inclusion, and cross-cultural adaptation. In her research, she mainly uses quantitative methods and interdisciplinary approaches.
She also focuses on financial literacy and current issues related to education, the use of artificial intelligence, and the world of finance. She publishes the results of her research in Slovak and international academic journals and presents them at scientific conferences.
She studied Statistical Methods in Economics at the University of Economics in Bratislava. She completed her doctoral studies at the Institute of Management of the Slovak University of Technology in Bratislava in cooperation with the Institute for Forecasting of the Slovak Academy of Sciences in the field of Spatial Planning. She worked as an assistant professor at the University of Economics in Bratislava, where she taught Finance, Statistical Methods for Economists I and II, and Introduction to Risk Management.
She is involved in national and international research projects and academic networks. As principal investigator, she led a VEGA project focused on the benefits of Slovak migration. Within the ENIS COST Action, she served as a Management Committee member representing Slovakia. She is currently involved in projects focusing on higher education student mobility, social change, social marketing, sustainability, digital transformation, and the use of artificial intelligence.
Research Areas, Projects
Research Areas
- migration and population mobility,
- international student mobility,
- brain drain and brain circulation,
- knowledge transfer through migration,
- transnational ties and social inclusion,
- cross-cultural adaptation,
- application of quantitative methods in social science research,
- financial literacy,
- current issues in education,
- the use of artificial intelligence in education and society,
- current topics in the world of finance,
- social marketing and sustainability.
Projects and International Cooperation
Current Projects
· CA25103 PHESPiC – Perspectives on Higher Education Student Populations in Cities – member of the COST Action focused on higher education students in urban environments, including their mobility, housing, employability, integration, cultural diversity, and social inequalities. · STICS – Smart Transformation and Innovation Consortium Slovakia – member of the research team of a project focused on developing an innovation ecosystem for local governments and on the use of digital technologies. Link: https://stics.umb.sk/sk · VIOLET – Towards Workplaces without Sexual Harassment and Violence – member of the research team of a project focused on creating safer workplaces free from sexual harassment and violence.
Link: https://www.fm.uniba.sk/veda-a-vyskum/vedecke-projekty-granty-a-spolupraca/medzinarodne-projekty/violet/ · APVV-24-0607 AIADOPT – Development of Multidimensional Models for Assessing Companies’ Readiness for AI and the Adoption of AI Technologies in Relation to Slovakia’s Digital Transformation Strategy 2030 – member of the research team.
Link: https://www.fm.uniba.sk/veda-a-vyskum/vedecke-projekty-granty-a-spolupraca/narodne-projekty/apvv-24-0607/ · VEGA 10/005/24 – Basic Research on New Paradigms of Social Marketing in the Context of the Post-Pandemic Restructuring of Societal Values – member of the research team.
Link: https://www.fm.uniba.sk/veda-a-vyskum/vedecke-projekty-granty-a-spolupraca/narodne-projekty/vega-1000524/
Completed Projects and International Networks · COST Action CA20115 ENIS – European Network on International Student Mobility: Connecting Research and Practice – Management Committee member representing Slovakia. The COST Action focused on international student mobility, social inequalities in access to mobility, the integration of international students, and the impact of mobility on graduates’ careers.
Link: https://www.cost.eu/actions/CA20115/ · VEGA 2/0151/19 – Benefits of Slovak Migration – principal investigator of a project implemented at the Centre of Social and Psychological Sciences of the Slovak Academy of Sciences. The project focused on the benefits of Slovak migration, reasons for leaving and returning from abroad, and the issues of brain drain and brain circulation.
Link: https://www.prog.sav.sk/prinosy-slovenskej-migracie/ · YMOBILITY – Youth Mobility: Maximising Opportunities for Individuals, Labour Markets and Regions in Europe – member of the research team of an international Horizon 2020 project focused on the mobility of young people in Europe.
Link: https://cordis.europa.eu/project/id/649491/reporting
Teaching Activities
She previously worked as an assistant professor at the University of Economics in Bratislava, where she taught Finance, Statistical Methods for Economists I and II, and Introduction to Risk Management. Since 2022, she has been working at the Faculty of Management of Comenius University Bratislava.
She currently teaches Statistics and Statistical Methods. Her teaching also covers financial literacy, current issues in the world of finance, and the use of artificial intelligence in education.
Selected Publications · Chrančoková, M. – Mitková, Ľ. 2026. Transnational Ties and Ukrainian Students’ Social Inclusion in Slovakia. Social Inclusion. · Mitková, Ľ. – Musilová, M. – Chrančoková, M. – Rentková, K. 2026. Psychological Perception of Social Marketing from the Perspective of Women and Men. Revista Sítio Novo. · Vartiak, L. – Rentková, K. – Mitková, Ľ. – Chrančoková, M. 2026. Social Marketing for Sustainability Transitions: Integrating Behaviour Change Frameworks with Transition Management. Journal on Innovation and Sustainability RISUS, 17(1), 67 – 79. · Ubrežiová, I. – Tkáčik, Š. – Vartiak, L. – Chrančoková, M. 2025. Cross-Cultural Adaptation and Internationalization in the Slovak Hospitality Industry. International Journal on Culture, History, and Religion. · Sin, C. – Tavares, O. – Apsite-Berina, E. – Borràs, J. – Bulut-Sahin, B. et al. 2025. The Impact of COVID-19 on the Social and Cultural Integration of International Students: A Literature Review. Comparative Migration Studies, 13(1), article 7. · Baláž, V. – Williams, A. M. – Moravčíková, K. – Chrančoková, M. 2021. What Competences, Which Migrants? Tacit and Explicit Knowledge Acquired via Migration. Journal of Ethnic and Migration Studies, 47(8), 1758 – 1774. · Chrančoková, M. – Weibl, G. – Dokupilová, D. 2020. The Brain Drain of People from Slovakia. Economic and Social Development: Book of Proceedings, 320 – 329. · Baláž, V. – Williams, A. M. – Chrančoková, M. 2018. Connectivity as the Facilitator of Intra-European Student Migration. Population, Space and Place, 24(3), e2101.
Academic and Professional Profiles
· ORCID – Martina Chrančoková
· Google Scholar – Martina Chrančoková
· ResearchGate – Martina Chrančoková
· LinkedIn – Martina Chrančoková

